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Digital Pharma Marketing Challenges?

My name is Luca and I am a digital marketing professional with 20+ years of international experience.
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SOMETHING

About Me

With more than 20 years of experience planning and executing digital marketing strategies, I provide strategic and operational support to organizations in their digital marketing activities. Throughout my career in leading advertising agencies, I have collaborated with some of the most prominent global brands in the pharmaceutical and healthcare industries, as well as other Fortune 500 companies. My role has primarily focused on strategy, coordination, and execution oversight, rather than direct creative production, which means I do not maintain a traditional portfolio. Due to NDAs and confidentiality agreements with agencies and clients, I am unable to publicly disclose specific projects. However, I am more than happy to discuss my experience in detail and demonstrate my work upon request.

In House Digital Lead

I can work within your organisation to support your teams in planning and executing digital operations.

Outsourcing

If you have a project, I can deliver on your business objectives. I will gather the best professionals for your needs and lead them to success. My vast network is at your disposal.

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I CAN SUPPORT WITH

Tailored Solutions

Based on your business objectives, I can work as a member of your team to help in planning and executing the following activities:

Digital Strategy Planning

"If you fail to plan your are planning to fail". That is what they say! I have helped countless organizations to plan, organise and monitor their Digital Ecosystem.

Media Campaigns

If you are allocating a budget to digital campaigns, the most important KPI will be your ROAS. However, funnels are becoming more circular and omnichannel techniques will need to be implemented.

SEO Marketing

In the long run you cannot afford to pay for every touchpoint. We can support you with an organic growth of your traffic accross all channels.

Digital Marketing PMO

Digital projects can sometimes get quite big and complex. With many actors from internal stakeholders (procurement, brand, marketing, Comms etc.) to external consultant and vendors. I have experience of managing operations and execution of you project and programs when it comes to digital.

Compliant Content Production

To attract and retain visitors is not easy. Valuable exchanges need to happen and they will give you their time (and sometinmes money) if you give back valuable content. "If you do what you always do you get what you always get"

B2B Lead Generation

Complex or not, your sales cycle needs to be fed with a constant stream of leads entering your pipeline. I know how to reach, engage and convert the right audiences.

FOCUS

Pharma Marketing

I know how complex it can be to reach and engage your Healthcare Professionals. They have no time for your reps and the cost per contact for the professional P2P networks is out of control. Display Ads do not work in driving traffic to your assets and agency fees add to that. We can provide compliant media outreach to your HCPs and generate outcomes that you can prove to your management!

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Let's Build Together the Digital Experience

My process begins with a deep dive into understanding your target audience and identifying their needs and preferences. This insight forms the backbone of the strategy, enabling me to create detailed user journey maps that highlight every potential interaction with our brand. These maps guide planning and execution across all digital initiatives, from crafting robust digital ecosystems to launching precise digital media campaigns. My approach ensures that every touchpoint is effective and enriches user engagement and satisfaction. Let me enhance your digital connections in an impactful and enduring way.

Read our

Latest Articles
Pharmaceutical Marketing
Luca M.

Pharma HCP Marketing Trends: Navigating Engagement

The pharmaceutical industry is undergoing a significant evolution in how it engages with healthcare professionals (HCPs). Driven by technological advancements, changing HCP expectations, and a greater emphasis on patient outcomes, traditional marketing approaches are being replaced by more sophisticated and personalized strategies. This report examines the key trends shaping pharma HCP marketing, providing insights into their adoption, impact, and the technological and regulatory landscape governing them.

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28 April 2025 No Comments
Pharmaceutical Marketing
Luca M.

Pharmaceutical Local Outreach and HCP Engagement

This report analyzes the digital content consumption behaviors of HCPs across the European Union (with a focus on Italy, Germany, Spain, and France), the United Kingdom, and the United States, segmented by geographic region and medical specialty. The findings underscore the critical importance of adopting an endemic media planning approach in pharmaceutical marketing strategies. Regional and specialty-specific preferences dictate the most effective channels and content formats for reaching and engaging HCPs. The report highlights the well-known need for pharmaceutical marketers to move beyond traditional broad-reach strategies and embrace tailored, contextually relevant approaches that resonate with HCPs in their professional online environments. Key recommendations include leveraging data-driven insights to personalize content, strategically selecting endemic platforms, and integrating digital and traditional channels for a comprehensive engagement strategy.

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21 April 2025 No Comments
Media Planning
Luca M.

How do I approach Endemic Media Planning for Pharma Clients?

Discover a strategic approach to endemic media planning for healthcare professional (HCP) engagement in pharmaceutical marketing. Learn how to move beyond tactical media buys and develop insight-driven plans rooted in HCP behavior. Key strategies include aligning with business objectives, mapping the HCP’s information journey (awareness, consideration, decision, reinforcement), prioritizing credible endemic channels (Medscape, BMJ, etc.), creating clinical and searchable content, and executing with agility while measuring relevant metrics like reach, engagement, and advocacy. This approach emphasizes orchestrating moments of relevance to facilitate better clinical decisions.

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16 April 2025 No Comments

Let's start something great

I am based Online and live in Sardinia

+39 338 4829 430

info(at)leadem.it

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