Marketing Strategy Challenges?

My name is Luca and I am a marketing communication professional with 20+ years of international experience.

SOMETHING

About Me

With more than 20 years of experience planning and executing digital marketing strategies, I provide both strategic and operational support to organizations. Throughout my career in leading advertising agencies, I have collaborated with some of the most prominent global brands in the pharmaceutical and healthcare industries, as well as other Fortune 500 companies. My role has primarily focused on strategy, key account direction, and the coordination and execution of ABM initiatives.

In House Support

I can work within your organisation as a part of your team and support with planning and executing digital operations. I work client side or agency side.

Outsourcing

If you have a project, I can deliver on your business objectives. I will gather the best professionals for your needs and lead them to success. My vast network is at your disposal.

I CAN SUPPORT WITH

Tailored Solutions

Based on your business objectives, I can work as a member of your team to help in planning and executing the following activities:

Digital Strategy Planning

"If you fail to plan your are planning to fail". That is what they say! I have helped countless organizations to plan, organise and monitor their Digital Ecosystem.

Media Campaigns

If you are allocating a budget to digital campaigns, the most important KPI will be your ROAS. However, funnels are becoming more circular and omnichannel techniques will need to be implemented.

Key Account Direction

Need senior-level support to strengthen your client accounts? I offer Key Account Direction services for agencies looking to: Build stronger, lasting client relationships Ensure smooth delivery of complex, multi-market projects

Digital Marketing PMO

Digital projects can sometimes get quite big and complex. With many actors from internal stakeholders (procurement, brand, marketing, Comms etc.) to external consultant and vendors. I have experience of managing operations and execution of you project and programs when it comes to digital.

Compliant Content Production

To attract and retain visitors is not easy. Valuable exchanges need to happen and they will give you their time (and sometinmes money) if you give back valuable content. "If you do what you always do you get what you always get"

B2B Lead Generation

Complex or not, your sales cycle needs to be fed with a constant stream of leads entering your pipeline. I know how to reach, engage and convert the right audiences.

FOCUS

Pharma Marketing

I know how complex it can be to reach and engage your Healthcare Professionals. They have no time for your reps and the cost per contact for the professional P2P networks is out of control. Display Ads do not work in driving traffic to your assets and agency fees add to that. We can provide compliant media outreach to your HCPs and generate outcomes that you can prove to your management!

Let's Build Together the Digital Experience

My process begins with a deep dive into understanding your target audience and identifying their needs and preferences. This insight forms the backbone of the strategy, enabling me to create detailed user journey maps that highlight every potential interaction with our brand. These maps guide planning and execution across all digital initiatives, from crafting robust digital ecosystems to launching precise digital media campaigns. My approach ensures that every touchpoint is effective and enriches user engagement and satisfaction. Let me enhance your digital connections in an impactful and enduring way.

Read our

Latest Articles

AI and Innovation
Luca M.

AI in SMEs: useful, not brilliant

I’ve noticed a recurring pattern in my conversations with entrepreneurs lately. They all say the same thing, almost word for word: “Everyone talks about AI

Read More »

Let's start something great

I am based Online and live in Sardinia

+39 338 4829 430

info(at)leadem.it