Case – Pharmaceutical Localisation Strategy: From Planning to Affiliate Engagement
How do you plan a global pharmaceutical campaign that actually works at the local level? In this article, I share my personal experience leading the localisation of a Medical Affairs platform across major markets — from Italy to Japan. You’ll find lessons on stakeholder engagement, affiliate involvement, modular rollout planning, and why assumptions are the biggest threat to execution. Whether you’re designing for HCP engagement or navigating compliance across regions, this case study offers practical insights for pharma marketers working on global initiatives.
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